U.S. - Italy Research Workshop on the
Hydrometeorology, Impacts and Management of Extreme Floods
Perugia (Italy), November 13-17, 1995
FACTORS RELATED TO FLOOD WARNING RESPONSE
D.S. MILETI
Natural Hazards Center and Department of Sociology
University of Colorado
Campus Box 482
Boulder, CO 80309
A synthesis is presented of the social psychological process that explains
how members of the public receive, process, and eventually come to take
protective actions in response to the receipt of warnings of extreme floods.
The case is made that effective public warnings must provide for public
interaction and foster the search for information in addition to received
warnings. Several specific recommendations for future research are presented.
In fact the communication of climatological, geological and technological
hazards, risk, and disaster information and warnings to the public is an
almost continual process when viewed globally. For example, it has been
estimated that an evacuation a day occurs on average in the United States
alone. Warnings are issued for varied risks, for example, hurricanes, floods,
volcanic eruptions, earthquakes, and transported or stored hazardous materials.
Hazards such as these vary in character, but they are similar in that they
can result in low- probability / high-consequence disaster events, and
because the basic social psychological process that directs public response
is similar across hazards. It is the purpose of this paper to synthesize
research and knowledge on the process that underlies public response to
warnings of disasters.